Fitness / websites
CrossFit Colchester
Over a decade of experience helping businesses save time and make more money with technology.
A rebuilt website that lifted free-trial conversion by 20%
The problem
“We were getting traffic, but too many people landed on the site and never booked a trial.”
A local gym's website wasn't converting enough visitors into free-trial sign-ups, and slow page speed was holding back both the visitor experience and search performance.
What I built
A modernised, conversion-focused website — faster pages and a clearer path from visitor to free trial.
The conversion and speed problem
The old site was slow to load and didn't give visitors a clear, obvious path to booking a free trial — both were costing sign-ups.
The rebuild
The site was modernised with the free-trial path front and centre, and page speed treated as a hard requirement throughout.
The result
Free-trial conversion is up 20% and site speed is up 40%, with more of the traffic the gym was already getting now converting into trials.
The result
A slow, under-converting site → a faster site that turns more visitors into trials.
Increased free-trial conversion by 20% and improved site speed by 40%.
Not sure where to start? Start with the free redesign.
I'll rework your homepage and show you exactly what I'd change and why — before you've committed to anything.