Lodgify pricing in 2026: what holiday cottage owners pay

I’ve dated this Lodgify pricing piece 18 September 2026 because the labels move. What you’ll pay is a subscription that scales with how many properties you manage and which plan you pick — Basic, Starter, Professional, Ultimate — plus card processing on direct stays. Switch the live pricing page to GBP for your property count before you budget. I’m not writing coupon codes.

The subscription is the small number. OTA commission is usually the large one, especially if the site still hides a weekly price. A higher tier will not fix that. The audit is whether a custom site is the better spend.

Lodgify pricing plans compared

Public cards on 18 September 2026 (USD, yearly billing, 1 property) on Lodgify’s pricing page: Basic $14/month, Starter $26, Professional $42, Ultimate $62. Monthly billing is higher. GBP is a selector on the same page; I am not converting those dollars into a made-up sterling card. VAT is extra. Prices scale as you add properties. Basic is 1 property, Starter is 2. Professional and Ultimate have no published ceiling — Lodgify’s own case studies include Stayhost at 144 properties and Skol at 90. Treat the table as dated, not a screenshot forever.

Starter (booking fee)

Starter is aimed at hosts ready to take direct bookings: website builder, booking widget, payments, human email support on current marketing. A historical Lodgify PDF put a booking fee on Lite and Starter only (worked example 1.9%). Professional did not have that fee in that document. Live cards now show 0% booking fee on all four plans. Lodgify’s FAQ says they do not take a cut of bookings. Believe the invoice and the live pricing page on the day you buy.

If a 1.9% fee were still on Starter, a cottage taking £40,000 direct would pay £760 on top of the subscription. That’s why people used to jump to Ultimate. If the fee is genuinely 0% on your quote, Starter vs Professional is about features (Google Vacation Rentals, automation, support), not a success tax.

Professional

Professional is the plan cottage owners pick when they want more than a launched template: automated messages, Google Vacation Rentals on Professional and Ultimate (not Starter — features move, check the live comparison), phone support, room to grow property count. Google takes no referral fee; individual homeowners cannot list GVR directly, so under 500 properties a connectivity partner is the path. Still a SaaS bill, not an agency joining fee. For Airbnb + Booking.com + Vrbo + a website, this is the tier I see most often once Starter’s listing cap or feature list runs out.

Ultimate

Ultimate is operations: task management, owner statements, guest app, priority support, extras aimed at a small team. One holiday cottage rarely needs it on day one. Buy it when you are paying staff to paper over missing tools, not because the name sounds serious.

There is a cheaper Basic tier: unified calendar and inbox without the full website pitch. That’s fine if you only needed sync. Skip it if the job is a Lodgify website.

Hidden costs: domains, apps, Stripe

Domain: yours, a few pounds a year, worth owning even on the builder. Payments are three lines, not one. Lodgify’s booking fee is 0% on current plans. Lodgify also takes a 1% application/transaction fee on gateways connected through Lodgify, including Lodgify Payments. Stripe’s UK domestic card rate is 1.5% + 20p, on top of that 1%. Do not budget ~1.5% as Lodgify’s all-in card cost. Lodgify Payments published a US card table (2.90% + $0.30 plus the 1%); UK availability of Lodgify Payments is unverified, so the documented UK path is Stripe plus the 1%. Dynamic pricing, smart locks, damage products: add-ons without tidy public prices. A developer to fight the template: that’s the hidden cost that exceeds a year of Ultimate.

SuperControl’s Owner product publishes prices: for 1–3 properties a £250 joining fee plus £555.35/year (£46.28/month displayed), ex VAT, then 1% + VAT on named OTA API bookings. Agency is quote-only. I compared that in Lodgify vs SuperControl. Lodgify pricing is easier to screenshot. Direct stays still pay Stripe plus Lodgify’s 1% application fee.

Lodgify pricing vs Guesty, Hostaway, and OwnerRez

Guesty Lite is a published 1–3 listing product from $9/month per listing. Pro and Enterprise are quote-led and much higher. Hostaway quotes the PMS; their public funnel starts at 2 listings, and they ship a booking website (one-pager included; Booking Website Pro is $49/month + 0.5%). I still pick Lodgify over both when the job is a cottage homepage plus Airbnb, Booking.com and Vrbo. OwnerRez is closer to Lodgify’s job (direct booking + channels) with a US centre of gravity and its own plan ladder. Compare OwnerRez vs Lodgify on website quality and UK support, not on a Guesty Pro invoice.

A 7-day trial, no card, is the right way to see the product. It will not show you whether your photos and checkout convert. That’s a website question. See the Lodgify website builder vs custom fork.

When custom is cheaper than a year of workarounds

A year of CSS hacks, apps, and “we’ll live with the header” is a custom site paid in pieces, plus leftover OTA commission. If the weekly price is not on the page, upgrading Professional to Ultimate will not fix it. Keep Lodgify as the engine; put a real site in front — Lodgify API. That’s how I spend money when the subscription is already the small line.

If you’re still on Airbnb-only, pay for Starter, connect channels, take a test booking. Then measure the site. Lodgify pricing is the small number. Airbnb’s most-hosts single fee (15.5% of nightly price and host-charged fees for most hosts on that structure; check your payout) is the large one.