Coaching / custom software
Hybrid Athlete Club
Over a decade of experience helping businesses save time and make more money with technology.
Lead gen and coaching systems that brought in customers from 20 countries
The problem
“We had the coaching product people wanted, but no way to bring people in at scale or run the business without drowning in admin.”
A Hyrox/hybrid-athlete coaching business needed to generate leads at real scale, deliver online coaching to a client base spread across the world, and stop losing admin time to manually onboarding every new customer.
What I built
A website with lead generation tools built in, a platform to run online coaching end-to-end, and automation that handles onboarding without anyone on the team touching it manually.
The scale problem
Growth was capped by manual work — no system for generating leads at volume, no way to coach clients online at scale, and onboarding that ate into admin time with every new customer.
The systems built
Lead generation tools on the website, an online coaching platform built to serve customers anywhere, and automated onboarding that removed the manual admin entirely.
The result
12,000 users a month through the lead gen tools, a 30,000-strong email list, customers coached in 20 countries, and admin time freed up every week.
The result
Manual growth and admin → a platform that scales coaching worldwide.
The lead gen tools now bring in 12,000 users a month and helped build a 30,000-strong email list. The coaching platform brought in customers from 20 countries worldwide, and automated onboarding has saved significant admin time every week.
Not sure where to start? Start with the free redesign.
I'll rework your homepage and show you exactly what I'd change and why — before you've committed to anything.