Coaching / custom software
Hybrid Athlete Club
Lead gen and coaching systems that brought in customers from 20 countries
Manual growth and admin → a platform that scales coaching worldwide.
Read case study →Services
Remove the manual work that's quietly costing you hours every week.
Not generic 'integrations.' Specific CRM connections, AI workflows for real tasks, and internal tools that replace repetitive admin — so your time goes back into the business.
Discuss my project →
We’ll agree the scope and price before work starts.
What's included
The work, not the fluff.
- CRM integrations (Brevo, HubSpot, and similar)
- AI workflows for real operational tasks
- Zapier/Make automations for repetitive admin
- Internal tools and reporting dashboards
The outcome
What this actually changes.
Hours back every week
Onboarding, reminders, data entry, and follow-ups that currently live in someone's head or inbox.
Fewer dropped balls
Confirmations, CRM updates, and handoffs that happen every time — not when someone remembers.
Systems that scale
Growth stops being capped by how many hours you can personally throw at admin.
The process
How it works
01
Map the manual work
We find the repetitive tasks eating time — and put a real cost on them.
02
Build the automation
CRM hooks, AI workflows, Zapier/Make, or a small internal tool — whichever actually fits.
03
Hand over something that runs
You get a system that works without you babysitting it every week.
Free calculator
What is that manual task actually costing you?
£
Result
£19,200
Cost of the manual process / year
- Weekly cost£400
- Hours per year480 hrs
Prefer the full page? Open the calculator →
Proof
Relevant work
Real projects where this kind of work changed the day-to-day.
Fitness events / custom software
CrossFit Colchester Events
A custom booking platform that saves 10 hours a week and cuts fees on every ticket
Third-party booking fees and manual admin → an owned platform that runs itself.
Read case study →
Retail / custom software
Beaumont Tiles
An internal tool that saves 80+ hours a month on in-store tile selection
Paper and copy-pasting → an automated process that gives time back to sales.
Read case study →Questions
Is this just Zapier?+
Sometimes Zapier or Make is enough. Often it isn't — CRM quirks, AI steps, or internal tools need real engineering. I pick the simplest thing that actually solves the problem.
How do I know what's worth automating?+
If a task happens every week, takes real hours, and follows a repeatable pattern, it's usually worth it. Use the calculator above to put a yearly cost on it — that usually makes the decision obvious.
Will this replace my team?+
No. It removes the admin that stops your team doing the work that makes money. Sales people should be selling, not copy-pasting between systems.
What does a typical project look like?+
Fixed-price and scoped upfront after a short discovery call. Most automation work starts with one painful process, then expands once that's running cleanly.
Know what's eating your week? Let's remove it.
Tell me the process that keeps coming back. I'll map what can be automated and what it's worth — before you commit to a build.
Discuss my project →